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Monday, October 6, 2008

HISTORY OF THREADLESS

Threadless
is a community-centered online apparel shop which is run by skinnycorp since 2000. After entering an Internet t-shirt design competition, the co-founders of Threadless, Jake Nickell and Jacob DeHart, started the company with $1000 as their seed money.


In August 2007, Threadless unveiled its very first retail shop in Chicago. Not only does it sells a wide variety of members' designed shirts, it also conduct design classes for those aspiring to be one. Another novelty for this shop is that it always changes its stocks every Fridays. So, customers can be assured that what they are buying are the latest that are being offered.

Threadless
have become such a huge platform for designers to showcase their works and for customers wanting to get their hands on limited-edition shirts that their growing popularity had spurred fans to set up a blog to show their support for the company. Threadless reciprocate their fans' support by producing a weekly video of the latest happenings that has taken place with the company.



2 comments:

JK said...

care to explain the term "community-centered online apparel shop" as part of the report....

RaJa said...

By stating that Threadless is a "community-centered online apparel shop", we mean that the company focuses on the community (ie. the users) using the website. It is similar to a democratic society where users voice out their views and the company acts on these feedback. Hope that answers your query. Good day! :)